Principles of construction of the questionnaire
Principles of construction of the questionnaire - To:
- Questions should include the facts that the respondents may not recall
- Questions should be comprehensive, clear to each respondent
- Generalizations should not be required in response to questions
- Guiding questions should be avoided on the respondent's expected response to tests by the organizer
- To avoid embarrassing questions for the respondent
- Should apply to facts and opinions
- Questions should cover only one issue
- All questions should be affixed to solve either the different responses
- Questions should be administered in the correct order with the principle of transition from general to specific questions
- Layout, graphic presentation should help answer questions
See also:
Open questions
Qualitative research martketingowe
The main categories of reasons for the importance of qualitative research
Special features focus groups
Success in conducting group interviews
Thanks for  Sorry for all grammatical and spelling mistakes. All definitions was translated from polish language. Oryginal definition: here
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