Definition of market segmentation
Definition of market segmentation - Marketing research are used to make market segmentation, ie the division of the market according to specific criteria for homogeneous groups of consumers to designate an area for business activities and provide a point of reference in formulating the action.
Market segmentation indicates how many segments of the market consists of the product and what is the number of segments.
See also:
The market segment in marketing research
Basic features of the product
Product life cycle - product life cycle concept in the market
New product
Price leader
Thanks for  Sorry for all grammatical and spelling mistakes. All definitions was translated from polish language. Oryginal definition: here
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