Elements of a marketing plan
Elements of a marketing plan - The marketing plan consists of:
1st Executive Summaries
2nd Current marketing situation (market, product, competition, distribution and macro)
3rd Analysis of opportunities and problems (the main opportunities and threats and strengths and weaknesses)
4th Objectives (sales, market share, profit)
5th Marketing strategy
6th Operational plans
7th Forecast profit and loss account
8th Control
See also:
Features organizational culture
Elements of the implementation of marketing strategy
Job evaluation
Information System
Decision support systems
Thanks for  Sorry for all grammatical and spelling mistakes. All definitions was translated from polish language. Oryginal definition: here
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