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AIDA

AIDA - Abbreviation English words, attention (attention), interest (interest), desire (desire), and action (action). This abbreviation means the primary means of advertising.

See also:
CEO
BTL - Below the Line
Copywriter
Corporate Identity
CRM - Customer Relationship Mangment

Thanks for Sorry for all grammatical and spelling mistakes. All definitions was translated from polish language. Oryginal definition: here